IKEA wanted to call out for the collectors, the hoarders and the nostalgic and teamed up with @HelloRasmus on this IKEA Global campaign. Rasmus made this fun and very peculiar stop-motion video linked above.  The objective was to start a dialogue about being a collector and that proved a success with more than 1.500 interactions.

The campaign ran across Rasmus’s  Instagram, Instagram Story & TikTok engaging the users in different ways depending on the platform.

Other creators from the US, Europe and Asia were included in the campaign as well, but only @HelloRasmus was selected to represent the Nordic Countries.  

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The campaign was nominated as
“Best campagin of the Year” at Guldtuben 2018.




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